why
use david hitchcock?
4 reasons to use david hitchcock
Ergonomics is a wide-reaching discipline that can yield many benefits
to organisations and consumers alike. 4 key reasons to use the
ergonomics process of david hitchcock are to:
(1) optimise operations
 Because ergonomics takes a system view to problem solving, improved
performance in one area releases resources which can be applied
elsewhere to more profitable effect. For example, improving the
operation of a supermarket checkout by better design can reduce
the number of checkouts required. This saving can be invested in
providing more in-store help to make the shopping experience easier
and more pleasurable to customers. In turn this leads to increased
customer loyalty, attracting new customers and the increased revenue
which accompanies them.
(2) promote productivity
 There is more to improving productivity than time and motion.
All too often, solutions to increase efficiency are based on theoretical
improvements which fail to deliver in practice because they don't
account for human behaviour. By integrating the requirements of
the tasks and the people performing them in the context of the
environment it is possible to deliver improved productivity without
compromising safety, aesthetics and business practices. An example
of this is that ergonomics scientifically considers people's acceptance
and desire to benefit from improvement measures. It is an established
fact that theoretical improvements fail if people will not accept
them or are not involved in the improvement process.
(3) control costs
 A business is better for its staff and its
customers if it can be competitive by controlling costs in proportion
to its incomepeople needs and addressing them. Ergonomics helps
here by understanding the For example, improving working conditions
(both physical and organisational) will facilitate attracting
the right staff and keeping them. The Chartered Institute of
Personnel and Development has calculated that the average cost
of replacing an employee is around £3,500 per person. It can be as much as £7,000.
(4) reduce risk
 Ergonomics allows risks to be considered not just by their physical
nature but by the use and misuse capabilities of people. In simple
terms, people seem to have the ability to mess up even the best
designs and provision! An increasingly litigious culture means
we are exposed to greater risk of compensation claims and the disruption,
unpleasantness and costs that go with them. Staff and customers
are hurt and so is the company purse. Each year, injuries cost
organisations between 4% and 8% of their gross trading profits.
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